CLIENT: BOWL AMERICA/DINER XPRESS
TITLE: "Good Old Fashioned Food is Back"
OBJECTIVE: Continue to build consumer awareness of existence/location of Diner Xpress and promote both its food offerings and the chance to bowl at Bowl America Gaithersburg
CLIENT: BOWL AMERICA
TITLE: "Short Pump"
OBJECTIVE: Make listeners aware of opening—and entertainment features—of new Bowl America center in "hot" area of town
CLIENT: GEORGE WASHINGTON UNIVERSITY WEIGHT MANAGEMENT PROGRAM
TITLE: Research Study/Metabolic Syndrome
OBJECTIVE: Recruit qualified subjects to participate in drug research study
CLIENT: HOME TEAM SPORTS/HTS (now COMCAST SportsNet)
TITLE: "Orioles"
OBJECTIVE: Remind Orioles'/general sports fans of the excitement they're missing if they either don't have HTS or are not tuning into the games
CLIENT: HOME TEAM SPORTS/HTS (now COMCAST SportsNet)
TITLE: "You Don't Know What You're Missing"
OBJECTIVE: Broaden the consumer's awareness of secondary programming offered on HTS
CLIENT: JAZZERCISE
TITLE: "Perfect Body..."
OBJECTIVE: Accentuate universal appeal of Jazzercise in conjunction with making—and keeping—a New Year's Resolution to get in shape
CLIENT: JAZZERCISE
TITLE: "Recess"
OBJECTIVE: Use nostalgia of children's recess to promote Jazzercise as a fun and easy way to pursue a New Year's Resolution to get in shape
CLIENT: MCI CENTER
TITLE: "Memo"
OBJECTIVE: Remind potential purchasers of the urgency of reserving club seats at the "new" MCI Center (now Verizon Center)
CLIENT: MCI CENTER
TITLE: "Mr. S"
OBJECTIVE: Motivate companies to purchase club seats at the "new" MCI Center (now Verizon Center)
CLIENT: WASHINGTON BULLETS (now Wizards)
TITLE: "Holding On"
OBJECTIVE: Create excitement and sense of urgency in purchasing season tickets (while they're still available)
CLIENT: WASHINGTON CAPITALS
TITLE: "The Great One"
OBJECTIVE: Remind Capitals' fans—and inform those with some level of interest in hockey—that all-time great Wayne Gretzky will be in town for the only time this season to play the home team in a weekend game
CLIENT: WASHINGTON WIZARDS
TITLE: "Office Play by Play"
OBJECTIVE: Use humor to "recreate" Wizards' on-court play and encourage listeners to move quickly to secure tickets

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