In the two decades since, we have both diversified our client mix and established a reputation for being both strategically sound and creatively strong in everything we do. RC has provided "large" agency performance with "small" agency personal service and affordability to a wide range of clients in the Washington area.
Maintaining a "big picture" perspective while simultaneously handling the nitty gritty day-to-day details is what's helped us secure—and keep—our clients for many, many years, no small accomplishment in the highly competitive D.C.-area market. We have focused our efforts in the private sector, working with many small businesses and start-ups looking to introduce a product or service and distinguish it from competitors in a clear and compelling way. Our effective use of professional resources allows us to keep our overhead—and our rates—down, which maximizes the value of your marketing dollars.
Brian Redman
RC founder and president Brian Redman provides clients with more than 30 years of advertising, marketing and public relations experience. His myriad of client interactions over that period has enabled him to develop valuable insights into consumer behavior—and maintain a problem-solving promotional perspective that is part instinct, part training—to communicate effectively with the target audience.
A graduate of Northwestern University's Medill School of Journalism, Brian made his first mark in the media world writing for The Washington Post and simultaneously working at "ABC News." A four-year stint doing pr-publicity at the Capital Centre arena followed, and he made brief stops at two of the area's top ad agencies before reconnecting with his sports roots as the Vice President of Communications for ProServ and its roster of superstar athletes. It was there that he began blending his writing skills and publicity talents, securing national tv and print exposure for the firm's 100+ individual and team sport clients.
As VP at DW+A, Brian worked with national industry leaders—American Express, IBM, Procter & Gamble and Chrysler among others—in creating and promoting their sports marketing activities. He had a hand in USF&G's title sponsorship of the Sugar Bowl, created and managed Chrysler's and P & G's sponsorship of the first-ever National Hockey League All-Star Fan Balloting program and worked on Audi's overall sports promotional activities.
Prior to opening RC in 1990, Brian was part of a public-private sector team that produced public service campaigns to combat drinking and driving. He helped coordinate national media events, wrote scripts and assisted in the production of tv and radio spots starring such national sports figures as Magic Johnson and the late Sparky Anderson.
